Analysis On Science Popular Site Content

With the development of Internet and the rapid increase in the number of its users, how to use this new medium for science popularization and dissemination has become a multi—hot issue. Due to the massinformation, multi-media expressions, equally interactive feature and convenient query search function of the Internet, network science has overcome the shortcomings of traditional one and thus has great room for development. At present, however, China’s websites for science popularization have not been effectively utilized, the advantages of network media have not been brought into full play, the contents and forms of network science also need to further improve.In this paper," content analysis" and" demand and satisfaction" as the basic theory.First of all, the paper has discussed about the popular site’s function and characteristics, and then use" content analysis" to a feature of popular science site " scientific squirrels " content and the promotion of activity were analyzed, and the analysis of the data was carried out results interpretation. Through the analysis of the advantage, science popularization website results interpretation as its content timeliness strong, activities rich in content and better meet the psychological needs of the audience, and the disadvantages of the explanation for the lack of human care, the content of expression defects and backward in technology, and the disadvantages of existing source mounted within the body and financial and the analysis of the external environment, put forward to suit one’s measures to local conditions of science popularization website suggestions and countermeasures.On popular science problems, think science popular site the root cause of the problems are due to the reduction of science popularization talent, science popular site operation lacks the fund, the technology behind the science popular sites. On the origin and put forward suggestions and Countermeasures to suit one’s measures to local conditions, the establishment of three-dimensional science popularization talent training program, but also to the psychological needs of the audience is dominant, accelerate technical progress. Science popularization website is the popularization of the new platform, for the popular science career development has played a positive role, to improve people’s scientific literacy, have played an important role in.