A Study On The Demands Of "Internet + Popular Science" Contents And Communication Modes Of Junior Middle School Students In Southwest Minority Areas

Science and technology are primary productive forces.Since the implementation of the Outline of the National Science Quality Action Plan,the attention to the scientific quality of the key population of adolescents has been increasing,and strengthening the popular science work is an important way to improve the scientific quality.At present,China's science and technology technology is relatively backward,and the equalization and precision service capabilities are required to be improved.Based on this situation,the integration of the Internet and various industries will help to form a new situation in popular science work.In2015,the relevant authority puts forward the key task of “implementing the 'Internet +popular science' construction project”.Based on this,what content is disseminated in the popularization process of informationization and how it is transmitted is very important for the audience.The analysis of these two needs so that the popular science information can reach the popular science audience more accurately and improve the effect of popular science.Southwest minority areas involve many provinces and cities such as Yunnan,Guizhou,Sichuan,Guangxi and Chongqing.The unique natural and cultural environment makes it necessary to consider the needs of the audience in the process of popularizing science.However,what is the content and communication methods of popular science in minority areas? What is the need of middle school students for Internet + popular science content and communication methods? The answers to these questions all depend on the research about the Internet + popular science content and communication methods of middle school students.This paper aims to improve the scientific quality of middle school students in ethnic regions.The research methods include literature review,questionnaire survey and interview.Methods under stratified sampling,200 middle school students in a certain ethnic region are selected for investigation.To solve the above problems,this paper designs two parts of research contents :(1)This paper investigates the existing popular science content and communication methods in the southwestern ethnic areas;(2)This paper investigates the needs of Internet + science content and communication methods of junior high school students in the southwestern ethnic minority areas.The result of the first study shows that the popularization of science in ethnic areas is consistent with the authority's work in general and showing some kind of "homogenization".Science,education,culture,health,agriculture and anti-cults are the main contents for the public,and scientific,technological knowledge related to disciplines and national culture and other contents of popular science are carried out in a relatively mature way for teenagers.The popular science communication methods in ethnic areas are diversified,but the overall number is lower than the national average level in the same period.The construction of each popular science platform is mainly based on reference,with few self-built parts.The results of the second study show that the contents of popular science needed by middle school students mainly include medical treatment,technology information and aerospace.These contents should close to life,enhance reliability and update timely,so as to meet the needs of middle school students' interests,life and skills,and learning.Compared with PC websites,it has obvious characteristics of mobile,mainly focusing on search engine,APP client and popular science channel of popular science website.The combination of picture and text is needed to improve the precision of searching knowledge.Through this research,it is found that the following problems exist in the Internet +science popularization in the ethnic areas.the science content and communication methods are good,and the accuracy is lacking;Middle school students' Internet + science needs are less compatible with reality.Therefore,the following suggestions are proposed: Building a professional science popularization platform,it can facilitate junior high school students to obtain corresponding science content;Relying on the school's popular science education,we should make full use of school resources to carry out junior high school students' popular science work;Paying more attention to ethnic characteristics,we should enrich the content of science popularization of junior high school students,in order to improve the positive impact of the new form of science popularization on the scientific quality of junior high school students.