Research On The Development Of Ice And Snow Sports Competition Industrialization In China

Since2008, after the Beijing Olympic Games, the development of sports industry inChina tend to be strong, China’s sports career to a higher, faster, stronger direction.WhileChina’s ice and snow sports industry is an important part of sports industry,Developedrapidly in recent years, is a newly emerging industry in a very large potential.Based onthe development of ice and snow sports industry of our country as the research object,using the method of literature, interview and survey method,On China’s ice and snowsports industry development history, development status, development problems andcountermeasures and so on are summarized.Research shows, ice and snow sportsindustry in China started late, is still in the initial stage of development.From the point ofview of theory, research related to the theory of literature is less, and lack of innovation.Since, our current lack of snow and ice snow sports intermediary of perfect competitionmechanism and competition mode, professional and perfect sports goods and servicesupply chain,led to the development of ice and snow sports industry in our country isrelatively slow.With the gradual warming of the ice snow sports industry in China, ice and snowsports development space in the future has been discovered.Ice and snow sports tooccupation competition way to combine different form of the game, in the futuredevelopment of industry is very attractive and competitive.Based on the current situationof ice and snow sports development in China as the premise, combined with relevantresearch experience and lessons, system analysis, aiming at the existing problems of iceand snow sports industry in the development of.The results show that:China’s wintersports competition and ice snow industry development better than countries is still in theembryonic stage, resources potential, management aspect and the developed countriesstill have certain disparity.In this paper, the development of ice and snow sports industry point of view, basedon the development situation of ice and snow sports activities in our country, putsforward the problems existing in the development of:1, the policy system is themanagement system is not perfect, the industry monopoly phenomenon, the core industryis not outstanding, game development direction is not clear phenomenon and the lack ofintermediary organizations;2, market development in ice and snow sports competitionsuneven regional development, market development of ice and snow sports competitionand lack of snow and ice sports competition events benefits is not obvious;3, the lack ofrelevant personnel training system in three aspects.Relevant countermeasures andsuggestions are:1, increase the snow and ice sports in China through the die during thedevelopment of industrialization, government support, to speed up the development ofsports intermediary organizations of ice and snow;2, to promote the coordinated development of ice and snow sports industry regionalization, broaden the ice snow sportscompetition market;3, strengthen the development and protection of the ice snow sportscompetition of the intangible assets in China, five aspects of improving the efficiency ofevents;4, improve the use of ice and snow sports venue rate in our country, strengthen theconsciousness of environmental protection;5, strengthen the training of relevantpersonnel of ice and snow sports.