The Analysis On Postgraduate Education Of Communication From The Perspective Of Employment Interviews

Postgraduate education is attached great importance by domestic scholars because of severe employment situation, while researches about this new-rising subject are scanty, which is detrimental to communication education of colleges. Therefore, based on relative literature, this thesis is expected to give some beneficial advice to the postgraduate education from the perspective of their employment.Qualitative research methods is used in this paper. Communication postgraduate, college communication teachers and employees are interviewed deeply, aiming at probing into postgraduate education of communication. Three kinds of coding technology derived from grounded theory are applied into coding and analyzing of the collected data, then a grounded theory frame is constructed from the perspective of employment interview about postgraduate education of communication and subcategory of this theory is described and explained with some descriptive materials. Details are as follows:First, a grounded theory frame is constructed from the view of employment interview about postgraduate employment of communication. Based on the data’s analysis, induction and integration, this grounded theory frame consists of five parts. They are employment status quo of postgraduate in communication (wide employment range, unclear occupational direction, comparison of employment competition, employment problem), the reasons of employment status quo (variety of discipline, limited media market, severe employment circumstances, the serious homogeneity of liberal arts), the situation of postgraduate education in communication (absence of specialty, uncertain discipline orientation, unfit supply, similar courses, professional orientation and research direction of communication, capability of communication postgraduate), corresponding strategies of employment (take active part in social practice, strengthen specialty, broaden the knowledge, compromise with the reality, give up the major) and the result caused by the strategies(the conformation of new perspective about communication student).Second, strategies and advice are provided from the aspects of postgraduate of communication and their professional training. On one hand, postgraduate of communication should pay more attention to career planning and academic studies, at the same time, strengthening professional practice and improving their competence and quality comprehensively; on the other hand, starting with the construction of teachers and intensifying the research methods continually, simultaneously, intensifying the superiority of professional courses and enhancing communication with employer.