| Sports consumption refers to the individual labor people in sports activities in consumer spending, it is an indispensable important part of real life. The main force of the current sports consumption activities is one of the college students, their sports consumption status, will directly affect the sports consumption behavior towards the future. Therefore, the study has a certain practical significance.This article through the literature material, quantity statistics, questionnaire investigation, logic analysis of changsha city6representative sports consumption characteristics of college students were analyzed, and research shows that:(1) According to the different students, grade and gender of college students’ understanding of college students’ sports consumption in changsha city were investigated, family income levels, different grade and different sports culture can affect college students’ awareness of sports consumption.(2) In changsha city college students’ sports consumption structure is given priority to with ShiWuXing sports consumption, among them with sportswear accounted for the largest, accounting for92.6%. In addition, the male and female college students in changsha city significant differences on the sports consumption of the project:boys in watching sports and venues fitness consumption higher than girls, girls are in health consultation and participation in various sports training in higher than boys.(3) In the context of the overall level of the sports consumption, changsha focused on college students’ consumption interval601-800yuan/year, belong to a relatively low level. At the same time, college students’ sports consumption level in changsha city in students also exist obvious difference, gender and grade.(4) From the perspective of the motives of sports consumption of college students in changsha city, the real need in the first place, based on the interest of leisure times, knowledge level of appeal ranked at the psychological motivation. In social activities, sports achievement, changsha college students present a significant imbalance between men and women, boys are significantly higher than girls; The girls than boys in terms of aesthetic pursuit of motivation. In addition, changsha city, the conformity of college students psychological motivation and vie star the negative effects of psychological motivation to stand out, this time they need to correct on psychological dredge and guidance.(5) The subjective factors influencing the changsha city college students participate in sports consumption mainly includes the economic base and the sports values; And the quality quality, the price of the sports consumer goods, and consumption of environment atmosphere is the objective factors influencing the changsha college students participate in sports consumption.In view of the characteristics of college students’ sports consumption status in changsha city, this paper puts forward the following relevant countermeasures:(1) to strengthen the propaganda and guidance of college students’sports consumption idea, encourage college students to form healthy, correct, scientific and reasonable sports consumption idea.(2) to strengthen the media to correctly guide the sports consumption, make them form the habit of sports fitness exercise consumption gradually.(3) promote the college PE teaching reforms, for college students to provide more can participate in sports activities, to promote college students’sports consumption.(4) the reasonable development of college sports body-building market, to satisfy the increasing of college students’ physical fitness and entertainment needs. |
PDF Full Text Request