Private College Enrollment Propaganda Strategy Research

With the reform of higher education, the demand for higher education in a changing society, For private colleges, the source of students means private colleges’s life, which is a key factor to get the survival and development of private universities. For private colleges, the most important way to get students to carry out enrollment, enrollment and success or failure depends largely on the effect of admissions propaganda. With the rapid changes in the information society, the traditional model has failed to meet the admissions requirements for enrollment in reality private universities. In this environment and background, private colleges requires a healthy long-term development, should follow the trend of social development, and actively change the traditional concept of conservative propaganda, in the rising connotation construction, improve the educational quality of the premise, based on their own realities conditions and available resources, and actively carry out scientific research Admissions publicity strategy: analysis from the strategy, organization and arrangements related work, the integrated use of a variety of modern information tools and new media channels, develop a reasonable workable plan enrollment information science in order to effectively improve the efficiency of recruitment propaganda.This article will be based on reality and try to find out the status of the problems from the publicity of the private college enrollment, analyze trends and through its development traced methods and realistic analysis and exploration, research and selection of private colleges in enrollment publicity strategy on to achieve new breakthroughs in order to propose solutions to the current propaganda private college admissions in chaos countermeasure to this problem, offer suggestions and methods to solve the problem.