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Study On The Quality Evaluation Of Shan Xi County Sport Public Service

Posted on:2015-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:J GuoFull Text:PDF
GTID:2267330428962794Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
With the arrival of the era of service, sport public service also isdeveloping along with the people fitness awareness growing andthe evaluation of the service quality also suffers the widespreadconcern. The scientific and effective quality evaluation of sportpublic service of county is the guarantee of basic construction ofthe sport public service work. The research aims at evaluating andanalyzing the Shan Xi county sport public service quality from theperspective of citizen value, trying to build a index system of countysport public service quality evaluation, in order to provide referencefor the improvement of county sport public service quality in china.This research mainly adopts literature material, questionnaireand mathematical statistics and other research methods, based ontheory of value analysis of sport public service quality andcustomer, making questionnaire design, handing out and recovering,using descriptive statistics, factor analysis method, to carry out thestatistics of the430sample data of30county in Shan Xi province,with the combination of sociology, marketing and other relatedtheories for data analysis. The results show that: the quality evaluation system of countysport public service includes perceptional function value, socialfunction value, cultural function value, basic function value andemotional function value. From the overall, public evaluation of theShan Xi county sport public service quality basically satisfied, andthe social function, cultural function and emotional function valueevaluation is higher, but in the two aspects of perceptional functionvalue and fundamental function value need to be improved. Fromthe different levels of economic development, the county sportpublic service quality evaluation under the good level of economicdevelopment is better than in the poor level of economicdevelopment,and the difference between the secondary level ofeconomic development and the poor level economic developmenthas no clear; From the analysis of the demographic point of view,the evaluation of county has no significant differences betweendifferent gender, age, education degree in the overall evaluation ofservice quality, and there is difference between differentoccupation groups in the evaluation of sport public service quality.From different dimensions, the term of emotional function value hasobvious differences between different gender, and the term of basicfunction value has obvious differences in different ages, anddifferent dimensions have obvious differences in differentoccupation.As for the problems of Shan Xi county sport public servicequality, we take measures as fallows:"People oriented" to improvethe sports public service of county level. The urban and ruraldevelopment, promote the integration of urban and rural sports public service; expand the county sport public service informationpublicity channels; strengthen the communication with the publicto understand public fitness demand; increase the county sportspublic service investment, enhance the degree of attention of sportpublic service quality; improve the efficiency and quality of sportpublic service; strengthen the implementation of public functionvalue; pay attention to provide more personalized service.
Keywords/Search Tags:County, Sports public service, Quality evaluation, Value of citizens
PDF Full Text Request
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