Research On The Evaluation Of Community Public Sports Service Quality In Wuhan City

Public Physical Services as an important part of China’s public services,is a measure of national economic and social development,and a major guarantee of greater and more substantial progress in people’s aspirations for a better and healthier life.As a grassroots organization of national governance,the community is the main field for implementing national fitness,and the quality of its public sports services is paramount in helping people to live.This paper uses a combination of Delphic,questionnaire and mathematical statistical methods to construct an index system for evaluating the quality of community public sports services based on the SERVQUAL model,and takes communities in Wuhan as empirical objects to evaluate the quality of their public sports services,with a view to exploring a path for the sustainable improvement of the quality of public sports services in Wuhan.The Community Public Sport Service Quality Evaluation Scale in this study covers five dimensions of tangibility,responsiveness,assurance,reliability and empathy,with a total of24 measures.The study concluded that the current quality of community public sports services in Wuhan is at a low level,with the average value of all indicators being lower than the expected average value.Seven indicators,including activity facilities and equipment,layout of activity venues,space for sports activities,organisation of sports activities,timeliness of service provision,efficiency of feedback processing and personalisation of exercise programmes,fall in the key improvement areas,while five indicators,namely staffing,professionalism of staff,meeting the needs of various groups,understanding of residents’ needs and diversity of sports programmes,fall in the opportunity areas.Based on the results of the empirical study,suggestions are made for improving the quality of community public sports services in Wuhan: strengthen the co-ordination of resources and improve the construction of venues and facilities;improve the mechanism for expressing needs and deepen the understanding of residents’ needs;carry out rich sports activities and create a community sports atmosphere;develop cooperation in public welfare projects and strengthen the sports talent team;and strengthen professional training and improve the professionalism of personnel.