The Evaluation Index System Of Cultural Soft Power Of Private Bachelor Colleges

The cultural soft power is increasingly prominent in all areas of economic andsocial effect in modern times. It becomes an important indicator of cultural soft powerabout the public identity of measuring national or regional development level andcomprehensive strength. Cultural soft power has increasingly become a researchhotspot on a new theory. Cultural soft power in every field of social developmenthave played an important, it not only reflects the spirit of a country or a region’scultural style, but also incarnates comprehensive competitiveness of a country or aregion. University has played an important role in heritage and development on ourcountry precious cultural resources, it is the special culture of a country field. Thefirst-class university for countries to provide a steady stream of spiritual motivationand cultural support, it is a macro epitome about the development of national culture.Private bachelor universities as a special group of education industry, the schoolhas been increasingly stable, for our country’s education career play a considerablerole. In people’s eyes, private bachelor colleges only attach great importance to theconstruction of the physical environment. However, most of the private bachelorcolleges in China have completed the construction of relevant material, they havetaken the construction key on the cultural construction. But private bachelor collegesof our country was founded quite late, they lack profound historical background. Dueto the particularity of private bachelor colleges, it is not entirely of copying, theculture construction of the public university. So the breakthrough point of this study iscultural soft power of private bachelor colleges. By building the evaluation indexsystem of private bachelor colleges, further to find the construction direction ofprivate bachelor colleges. The article settles the basis of the theory and practice on theevaluation index system of cultural soft power of private bachelor colleges, throughthe questionnaire survey support evaluation system of various indexes. TheEvaluation indicators including Cultural cohesion, cultural innovation, Culturalradiation, cultural integration, cultural competitiveness. According to the analytichierarchy process to determine the above weight of each index in the evaluationsystem, finally chooses the fuzzy comprehensive evaluation method as the evaluationindex system of assessment methods. Then, designed for the comprehensiveevaluation to evaluate cultural soft power of private bachelor colleges.