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Athletes Media Image Analysis Under The Mass Culture

Posted on:2015-02-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y F JiangFull Text:PDF
GTID:2267330428971753Subject:Sports teaching
Abstract/Summary:PDF Full Text Request
In the21st century, sports occupied a crucial role in people’s lives. In the context of popular culture, mass media as the main way to spread the sport, mainly to spread mainly sports, athletes as a major part of the sports arena, their image is very important. One image, the image of the athlete in relation to a country, and the second, with the image of athletes as role models era."Sports Weekly " is the most mainstream of our country, the largest market share, but also the most influential sports newspaper, occupies an important share in the Chinese sports newspaper market, but also represents the highest level of China’s sports coverage. This paper attempts between2011to2013"Sports Weekly" reports about the male and female athletes and sports-related websites of online reports begin to study the image in popular culture as the threshold athletes.Former sports as a sport, has not been very important to pay attention, the image of the athlete is also positive, the image of athletes for sports news is conveyed is an elite culture, when the context of popular culture become our present reality the context of the background, sport is not just a sport, more people’s lives are becoming an integral part of sports news coverage in the image of the athlete thus become a civilian culture. The purpose of this writing is to find the "Sports Weekly" and related sports sites in the constructed image of athletes whose language and pictures, which exist in building, analyzing the causes of the problem and in the context of popular culture and how to reshape athletes image. By analyzing the overall development of the sports newspaper for actively explore and try to make changes in the media environment of the future sports newspapers and sports sites play a role in the development of guidance and referenceThis paper analyzes the background in the mass culture of sports news in the shape of the image of the athlete through literature, logical analysis, data analysis, content analysis and sampling methods, problems and cause analysis. This paper is divided into five parts, the first part of the preface, the main analysis of the background of this thesis, based on the significance of the topic as well as domestic and international literature review, as the paper lay solid theoretical foundation. The second part of the study to determine the theory, methods, and use of, and previous studies were consolidated; third part is randomly selected from2011to2013"Sports Weekly"60newspapers, newspaper reports and from finishing finishing Sports Empirical studies have reported the website of the focus of this paper is to construct two aspects analyzed studies, drawn image of athletes in the Mass Culture Sports News in pictures constructed from analysis and discourse; fourth part of popular culture from the background trend analysis of sports coverage, the author from the cultural background of change, such as changing the perspective of the media features, athlete image analysis problems and cause analysis, that the current coverage of sports must be improved; that last part is the conclusion and recommendations.
Keywords/Search Tags:Popular culture, athletes, media image
PDF Full Text Request
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