Yoga Studio Network Marketing Strategy

In recent years, more and more yoga studio in cities, however, the yoga studio as a typical form of leisure sports services, and its rapid development is only reflected in the quantity, the quality, the majority of yoga studio operating profit or loss in the state. Attributed, yoga operators mostly yoga teacher, their expertise lies in how to teach yoga, but yoga studio for the management, marketing were few study. And in today’s products, services surplus, traditional industries suffered the impact of the Internet,2013has officially entered the era of the Internet economy, coupled with low marketing costs yoga studio, a small minority of service and other features, the use of network marketing can effectively help the many yoga studio fore competitors. To meet the needs of fast-growing service sector yoga, yoga studio discussion on the issue of network marketing has important practical significance.Thesis that yoga center in Chongqing New arch museum for the study, the high-end market positioning of the current museum has been very clear, is one of the best yoga studio in Chongqing, but still profit status. In this paper, starting from the characteristics of consumer behavior through to consumers basic information, sports motivation, exercise habits, surfing habits systems analysis, according to the findings obtained in the course of network marketing to precise marketing strategy, integrated marketing strategy, thought leaders marketing strategy, social media marketing strategies and internet marketing strategy combination city regional marketing strategy. Through the above measures to help it achieve further profit yoga center, becoming a leader in the service industry in Chongqing yoga.It also provides a reference for other similar service-oriented enterprises.