Research On Marketing Strategy Of Mnyoga Studio

In countries implement the strategy of health of China,the establishment of system integrity,the structure optimization of health industry under the background of yoga as a kind of cultivate one’s morality raises a gender,breathing and postures of combining movement,popular in China,as a place for yoga practitioners yoga also have sprung up in China,in suzhou area,yoga has more than 1170,But in the face of such a large external competition environment,as well as people’s distrust in the traditional offline advertising,traditional offline advertising marketing has been unable to keep up with the progress of The Times,many yoga is facing a big test for life and death,and with the development of the era of science and technology,the Internet era has big data,the traditional yoga marketing strategy also has undergone earth-shaking changes,How to let their yoga studio in the harsh competitive environment to win out,become every yoga studio owner thinking about the problem.This paper takes MN yoga studio as an example,based on the marketing related concepts and theories,the user portrait theory is used to summarize the user portrait of yoga crowd;Consumer behavior psychology analysis of yoga trainer training crowd psychology,STP tools for MN yoga for a new market segmentation and market positioning,4P theory of MN yoga yoga courses,yoga prices,marketing channels,promotion strategies and other four aspects of marketing status analysis and problem sorting,Then the external marketing environment of MN yoga studio is analyzed from four dimensions of politics,economy,society and technology by using PEST analysis method.The internal marketing environment of MN yoga studio is analyzed by using SWOT analysis method,covering the advantages,disadvantages,opportunities and threats of MN yoga.The integration of short video marketing,community marketing,scene marketing,Baidu search marketing as one of the marketing channel strategy,involving MN yoga products,pricing,channels,promotion,talent,information construction and other aspects,the final study is suitable for MN yoga marketing strategy and the implementation of planning recommendations.This paper consulted the relevant literature of yoga and marketing,and made an in-depth study on the marketing strategy of MN yoga studio by combining practice with theory.At home and abroad research data shows,the marketing research of yoga,mostly in the mechanism research on the health of yoga,yoga is not to make marketing strategy research,but I through the deep understanding of the MN yoga for many years,and the grasp of the psychological dynamic yoga customer crowd,analysis made the marketing strategy of MN yoga program,Aimed at helping MN yoga studio to solve marketing problems,promote its stand out in the fierce market competition,monopolizing the market half of the country,but also for the future research yoga studio marketing strategy to provide the relevant theoretical basis and practical summary,for the yoga fitness industry to establish a set of marketing system can be implemented.