A Study On The Prospect Of Guilin City’s Bicycle Tourism Market

This thesis uses the Guilin’s tourism market as a research object. Based on document literatures, author finds some definitions of tourism market of bicycles and explores related researches about Guilin’s tourism resource, tourism market and bicycle tours in this thesis. And then, author investigates Guilin’s travel agencies, operators of bicycles, operators of bicycle rental stores and consumers of bicycle tours by using questionnaire method, mathematical statistics, interviewing method, field method and SWOT analysis method. According to these datum, author analyzes developmental process of Guilin’s tourism market of bicycles, distribution of bicycle tourism resource, advantages and disadvantages of developing bicycle tourism resource from low-carbon perspective. Author also puts forward some strategies for developing tourism market of bicycles and some new ideas for developing tourism products of bicycles, such as tourism products of Guilin’s cycle races, tourism products of cycle shows and characteristic country tourism products of bicycles. Hence, we can draw the following conclusions:1. Guilin has well-developed tourism, abundant sight-seeing cycling and expeditionary cycling. It provides favorable protections for developing Guilin’s tourism market of bicycle.2. College students and middle-aged people are the main consumers in Guilin’s tourism market of bicycles. Their motivations are mainly for improving social life, keeping fit, challenging themselves and just getting some experiences. Customers are mainly used to participate in sight-seeing cycling in the form of independent tours, but customers of expeditionary cycling are mainly in the form of reciprocal tourism. 3. Guilin’s travel agencies haven’t opened the new business of bicycle tours yet. Yangshuo’s private tour guides, employees of Guilin’s bicycle shops and organizers of the network are developers of Guilin’s bicycle tours. These developers doesn’t have relevant vocational certificate, it will easily cause the development of tourism market without planning and traveling accidents.4. If Guilin’s government can devote more efforts to developing the tourism products of cycle races, tourism products of cycle shows and characteristic country tourism products of bicycles, and also let these tourism products become a name brand of tourist project, we can believe that the prospect of developing Guilin’s bicycle tours will be good.