Research Of Marketing Strategy Of Mongolian Coal Enterprises In Chinese Market

According to2010statistics Mongolia hadproduced about25.2million tons of coal, ranking20th in the world. The country is estimated to have24billion tons of coal reserve, making one of richest coal-reserve countries in the world.Despite the trade development between Mongolia and China has long and rich histrory, recent years are showing that new era of trade and cooperation in coal development between two countries has began. Today Mongolia on its rapid development way, due to recent mining boom. This rapid changes are always on focus because coal development are essential to Mongolias social and economic development and its growth are tightly connected to the changes in wild nature.For Mongolia it is essential to use its coal reserves to develop, and aid for its own social and economic developments, especialy when worlds economic stream has changed from Western countries to Asia. At the present Chinese metallurgical industry is in a peak of its development and coal products are essential part for metallurgy. However, in recent years there is a lack of supply for coking coal, and to fulfill its need, China is looking for import from other countries. This would be one of few opportunities that Mongolian mining companies need to use. As a Mongolian student who are in China, myself also should take advantage of this opportunity and do related researches, therefore, it is both necessary and practicaly significance to do research of marketing strategy of Mongolian coal enterprises in Chinese market.This thesis consists from five parts. First part is a background and practical approuch of this research and review from other studies. Second part described Mongolia’s coal resourses including the current and future production, coal transport and export ports etc. Third part described the variuos aspects of China’s coking coal research, including its reserves, supply and demand, import and export, its price trends and transportation issues. Fourth part covered about selection of Mongolia’s mining companies target and marketing strategy. Fifth part is summary of this research.