Coal Product Marketing Strategy Research Of Taiyuan Huarun Coal Co.,Ltd.

In the current economic development of the new normal,Shanxi coal group is located in a complex environment.Will continue to tighten environmental policy on coal consumption,the proposed reduction requirements,national energy strategy and the new energy revolution for the development of coal enterprises brought new challenges,the state issued a series in the resources industry regulation and control measures,the transformation of the coal industry has become inevitable.For Taiyuan Huarun coal,in order to get a better chance of growth under great pressure,you must make adjustments in the marketing model.After collecting and Taiyuan coal resources of coal products marketing related information,including the coal market environment as a whole,characteristics of the industry,competitors,the development status of,and to 4P theory for reference,should be how to marketing mode of Taiyuan coal resources of coal products and to adjust,and further summarizes ensure necessary to ensure the success of the marketing strategy.After the adjustment of the marketing mode from product,channel,price and promotion four aspects to understand the specific,the first product,including how to design the type of products,improve the product structure;second channels,the Taiyuan coal industry s hould set up a professional Business Company Huarun electronics,B2B development platform,to build third party e-commerce platform,seamless to achieve online business;third product price,the price shall be determined according to different types of coal products subject,Huarun Taiyuan coal industry partners,core customers and general customers the price should be different,and with constant changes in the coal market supply and demand,product prices should be adjusted;Fourth is the promotion methods should,in view of the current shortage of Taiyuan Huarun coal promotion management,deepen products Sales staff for the understanding of the concept of marketing,in the face of different customer groups to establish a more targeted marketing channels.The essential guarantee of the Taiyuan coal resources product marketing strategy,the author believes that the most important three points,that is,to gradually perfect and marketing strategy coincides with the internal management system,so that employees should establish a more advanced marketing philosophy and further introduction and cultivation of professional marketing talents.I hope the research of this paper has become an effective reference for Taiyuan Huarun coal industry to break through the bottleneck of marketing,and further expand the scope of product sales in Taiyuan Huarun coal industry,and provide some suggestions for other coal enterprises in the same industry.