Research On Zhejiang Province’s Fresh Agricultural Products Supply Chain Model Under The Way Of E-commerce Sales

Since the sale of fresh agricultural products （FAP） has a certain timelines, the “unsalable”phenomenon will greatly damage farmers interests. Together with the increasing competition of onlineshopping, what attract people shopping online are not only online FAP prices but more on shopping siteservice capabilities. The development of Zhejiang province’s logistics industry can not be with thedevelopment of e-commerce. In the process of agricultural products e-commerce, solution of logistics isa very important issue.This article analyzed the concept of FAP and its properties. And from Zhejiang Province’s FAPe-commerce market situation, the article takes notes from foreign fresh farm product supply chainmodel and do SWOT analysis on the possibility of FAP e-commerce in Zhejiang Province. Using thesupply chain’s classification&grading value-added theory and FAP running time method do empiricalanalysis on citrus, the article put forward Zhejiang province FAP supply chain’s selling mode under thee-commerce. This mode could comprehensively combine the supply system, processing system, salessystem and information monitoring system. It could promote FAP sales in Zhejiang Province, thus toincrease the farmers’ incomes.