Innovation Park Of Zhongguancun Science City Clothing Fashion Design Industry Development Strategy Research

With the technological advances of deepening economic globalization and the apparelindustry, the division of work and the competitive landscape of the world apparel industry isthe emergence of new changes and new trends, so the global apparel industry is in a period oflarge development, change and adjustment. China is a large country with traditional textileindustry and clothing industry, but also an important textile export country in the world. Sinceits reform and opening up, China’s apparel industry in the international competitiveenvironment has also experienced its three stages: fluctuations, integration, and adjustment.As a result, the apparel industry organization mechanism, the situation of the industrialstructure, the industrial layout pattern of industrial technology and equipment and industrialpolicy-oriented have all experienced significant changes. However, compared with France,Italy, the United Kingdom, the United States, Japan, China’s apparel industry is still in acrucial stage of transformation and upgrading. Meanwhile, its overall industrialcompetitiveness is also not strong: the weak research and development capabilities, thecreative design lag, the brand awareness and influence, and imported brands of apparelproducts flooding the domestic market. For this state of industrial development andcompetitive landscape, Beijing Zhongguancun which keeps the cultural strategy ofstrengthening the17th CPC National Congress, so as to improve the capability of independentinnovation, to build the innovation-oriented apparel industry goals, to adhere to the world ofthe radiation, innovative demonstration, and to lead the future purpose, adhering to the firstarea of deepening the reform and open innovation to lead the area, high-end elements ofpolymerization district, innovation and entrepreneurship gathering, strategic industry hotbedsof strategic positioning and starting the Innovation Park plan of Zhongguancun Science Cityapparel fashion design industry.Specifically, the Innovation Park of the apparel fashion design industry relies on thefashion advantages of the Beijing Institute of Fashion Technology, to carry forward thetraditional dress culture, fashion and cultural prosperity as its mission, construction, fashiondesign and development, fashion brand operators, high-end fashion innovation, personneltraining base, thus promoting the apparel development of new materials and design of innovative services on the strategic emerging industries in the Zhongguancun Science Citywheel drive, create the world of fashion apparel and creative design center, to build theInnovation Park into the world’s fashion apparel and creative design center, the gatheringcenter of the international fashion brand development and the distinctive block for world’shigh-end fashion design.Innovation Park of Zhongguancun Science City apparel fashion design industry as anexample, tracking the economic development trend of China’s cultural innovation industryand garment industry, based on the development status of Beijing and surrounding areas of theapparel fashion industry, and explore solutions to the trouble to draw on existing researchresults on the basis of the key issues in the development process of China’s apparel fashiondesign industry. Including fuzzy development of the park location and functional design,industrial isomorphism and excessive competition, lack of high-end lack of creative talentsand development capabilities, as well as complete industrial chain and service platform andother issues. Research Methods, Innovation Park of Zhongguancun Science City apparelfashion design industry in the construction and development process of the opportunities andchallenges in the external environment and internal environment on the basis of the analysisand evaluation of Innovation Park, clearance, and the Innovation Park’s own strengths andweaknesses; use the SWOT analysis method and to comply with the QSPM principle, toexplore the development of strategic management system to build innovation Park, and towork out a four-pronged strategy to promote the development of innovation Park, namelyinnovation park system reform and mechanism innovation strategy, and around the fashionapparel industry chain to expand the innovation park strategy, innovation Park stage-buildingstrategies, innovative financing models and start-up capital bottleneck breakthrough strategy.In addition, specific advice of implementation is given around the system of developmentstrategies in this article.