| Face with macro-control policy and fierce competition within agri-industry, alongwith good market opportunity as well as the limit of its own capacities, this paper mainlytargets on the selection of appropriate developing strategies for Jinhai Argi-industries.Based on a combination between theory and practice and a full research on the presentsituation of the enterprise, this paper is intended to give a study on the appropriatestrategy for the corporation, in order to achieve its development in fierce competition.First, this paper gives a theoretical illustration on concepts associated with strategicdevelopment of enterprises, and analyzes the present conditions for the section bothdomestic and abroad. With a full command of the section, this paper seeks to have aknowledge of upcoming trail of the section, thus making an analysis on the main pointsof the future development of Jinhai Argi-industries Co. Ltd, Qinhuangdao.Next, with a deep and multi-angle analysis on the internal and external environmentfacing Jinhai Argi-industries Co. Ltd, Qinhuangdao, including macro and sectionalenvironment, rivals, and internal resources of its own, this paper is aimed at seeking outexternal opportunities and threats that affecting its development, as well as its ownstrengths and weaknesses.Third, after giving a detailed analysis on the material and information at hand, thispaper makes a strategic guideline and target for Jinhai Argi-industries Co. Ltd,Qinhuangdao.Last, by offering a detailed illustration on such issues as the organizing structure ofits production, human resource management, marketing development, strategies ofresearch and development, and the cultivation of its business culture, this paper seeks tofacilitate the new leap of Jinhai Argi-industries Co. Ltd, Qinhuangdao under the presenteconomic circumstances. The attainment of the research gives a blueprint and direction for the upcomingfive-year development of Jinhai Argi-industries Co. Ltd, Qinhuangdao. |
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