Research On Marketing Strategies Of The Beijing Automotive Weiwang Automobile Market In Cangzhou

With the global economic integration and the rapid development of automobile industry inChina, domestic car market presents the fierce competition, by state subsidies to rural areas andthe subsidy policy to cancel, coupled with the impact of the global financial crisis, China’smini-car market purchasing power in the2008-2010years ahead of overdraft, the present marketis rational plateau, market appeared hitherto unknown light. BAIC Weiwang car mini-carindustry as the junior012years listed itself bears the risk, how to deal with the change ofcompetitive environment, how to deal with the purchasing power of the overdraft, which relatedto a brand is the key to the survival and development, through the establishment of a scientificand rational marketing strategy to ensure the sustained and stable development of enterprises is aproblems to be solved. This article through to the miniature car market demand, customers,competitors and SWOT analysis, pointed out the advantages and disadvantages of Wang Wei ’scar, the opportunities and the threats, from the market positioning, product strategy, price strategy,the promotion strategy, distribution strategy, service strategy analysis of SAIC-GM-Wulingmarketing situation, pointed out the insufficiency, and use brand marketing, services marketing,strategic management theory and methods, to Beijing Wang Wei car for the characteristics of itsproduct marketing strategy.