The Study On The Interaction Relationship Of Enterprise Ecological System And Strategic Flexibility

With China stepping into WTO, the economy of China starts adapting to theworld. Of the development in modern enterprises, many companies begin to adopt thetheory of ecology, and applying this theory to practice of the management in ourcountry’s enterprises, in order to realize the sustainable of enterprises.The change of the competition rules requests enterprises adopt to the changingmarket environment, the modern competition of enterprises has been upgraded to thecompetition of ecological system which relying on the power of the enterpriseecological system, and the competition scope has surpassed the enterprise itself, thelimitation of industry or even restriction of national boundary. With the power ofsystem drives development of the individual. Competition, cooperation relationshipexists in this system; however the contradictory unity of competition and cooperationpromotes development of the whole ecological system，releasing the development andupdating in the whole ecological system.The only constant in modern society is change, basing on this cognition, requitingenterprises in the ecological system own consciousness of strategy flexibility andgood competition view. With good strategy flexibility, Nokia in the phone industrydefeated Motorola and won the head NBA of the global mobile phone, reaching itspeak moment in this period. But along with the expansion of business scale, thepossibility of the losing of flexibility in enterprises are also becomes bigger, thisresults Nokia has no positive reposes in the age of intelligent mobile phone. This isalso the fundamental reason of losing its dominant position. The enlightenment ofNokia gives is many; including how to own sustainable development in the system,the fundamental way-out is to view strategic flexibility. Therefore, discussing theinteraction relationship of enterprise ecological system and strategic flexibility,studying on the sustainable development of enterprise, so as to maintain the survivalof enterprise in one system is valuable.