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Data Business Marketing Research Of Baotou Mobile Communications Branch

Posted on:2012-06-15Degree:MasterType:Thesis
Country:ChinaCandidate:L KangFull Text:PDF
GTID:2359330374470603Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After years of preparation and hard work, people long-awaited third-generation mobile communications licenses have been issued. Technical characteristics of3G services, and high-speed data transmission capacity, the development of the telecommunications industry will bring important changes in the pattern for the development of the telecommunications industry to inject new vitality. China's future3G market will spread from the base business growth brought the number of users type into the business by attracting new business model and a new round of consumer-driven growth, business data services as represented will replace traditional voice services as operators of the most important source of income. This first overview of the development from the start data services, an overview of domestic and international data services trends, successful experience and development problems. Detailed analysis of regional market conditions and Baotou Baotou mobile data services development branch difficulties, data for several major business marketing innovation model are discussed, and these types of marketing data in a mature business model and strategic data services applications to be discussed, the mobile communications subsidiary of Baotou in the data business promotion played a reference and guide.
Keywords/Search Tags:data service, marketing innovation, marketing strategy
PDF Full Text Request
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