Research On Service Marketing Strategy Of Big Data Travel Application In YD Company

With the reform of state-owned enterprises,the establishment of the tower,the virtual operators listed,the Internet company to provide information communication services,China Unicom Mitigation pilot OTT,speed reduction and other policies landing,mobile communications market competition,the traditional business income shrinking,China Mobile urgently looking for new Of the profit growth point,to avoid becoming a basic communications pipeline business.On the basis of the related literature,this paper analyzes the marketing environment of the tourism industry with the PEST method,and clarifies the opportunities and threats of the development of the tourism data platform in politics,society,economy and technology,and understands the advantages and disadvantages of Yunnan Mobile.And then the tourism industry market according to the profitability of the group attribute variables and tourism consumption behavior variables to segment the use of different needs and SWOT method according to the characteristics and needs of market segments selected scenic market as the target market,and based on to provide real-time The most accurate and accurate data analysis for the characteristics of the "wisdom of the area of digital services experts,"the market positioning.According to the characteristics and needs of scenic spots 7Ps service marketing strategy,including products,prices,channels,promotions,personnel,processes,facilities.This article forms the service marketing strategy of big data platform of tourist attractions as follows:In view of the different needs of the market demand for the development of the wisdom of the scenic area of tourism large data platform to cost plus pricing method to follow the principle of differentiation of accounting prices,combined with the Yunnan Mobile official website and industry service center from the online and offline channels at the same time tourism large data platform publicity,The establishment of "chief customer manager system" and the implementation of regular training and points system incentives to develop and continue to optimize the platform for large data marketing service process,the construction of "Internet + tourism" customer experience hall,combined with Yunnan tourism data analysis platform and " "APP and other software facilities,formed a complete set of service marketing mix,and guide Yunnan Mobile in the scenic market to carry out large data platform to promote the work.In summary,the summary of the tourism industry,large data platform marketing strategy,and can extend the guidance of other industries large data platform marketing,can better guide China Mobile to carry out industry big data platform marketing promotion for China Mobile in the big data era to develop a blue ocean.