A Study On The Problems Of Returned Migrant Worker’s Entrepreneurship

“Agriculture, Countryside and Farmer” issues relate to the quality, economic development, national prosperity、social stability and determine the success or failure of China’s socialist modernization. Farmer issue is the core issue of the "Three Rural Issues “, namely how to achieve the continued stability of farmers income growth. Facing a large number of migrant workers have returned home, not only can entrepreneurship resolve the issue of employment of rural surplus labor, but also can increase farmers income, promote agricultural modernization and new rural construction.This paper which various difficulties encountered by the migrant workers working in the city and local government’s preferential policies to encourage migrant workers to start as the background, the practical significance of return of migrant workers start as the starting point,the Tovar’s expected income differences theory、Donald. Berger’s theory of population transfer and push、Abraham. Maslow’s hierarchy of needs and the modern enterprise management theory as support explains the meaning and significance of return of migrant workers start. This paper elaborates the problems of the return of migrant workers start from the point of view of the return of migrant workers start will and business success or failure, and analyzes the factors of return of migrant workers start will by using the binary logistic regression model, then obtains the most important factors which affect the return of migrant workers start will. Meanwhile the paper analyzes the main factors quantitatively, which affect the success of the return of migrant workers start by AHP model. Finally the paper concludes the key factors that affect the success and will of the return of migrant workers start, and puts forward corresponding countermeasures suggestions.On the basis of binary logistic analysis, the paper divides the factors affecting the return of migrant workers start will into returning migrant workers age, education level, family labor conditions, business purpose, professional skills、amount of venture capital、 degree of financing difficulty、 start precedent and interpersonal relations.The first6factors are the main factors of the entrepreneur’s own, and the degree of financing difficulty, start precedent and interpersonal relations are the external factors. By model analysis, the main factors of the return of migrant workers start will are education level、professional skills、th e amount of seed capital venture、d egree of financing difficulty and start precedent. On the basis of AHP model, the paper divides the factors affecting success of the return of migrant workers start into personal entrepreneurial capacity、the level of local economic development、national preferential policies. Personal entrepreneurial capacity includes cultural level, business management, entrepreneurship project selection local economic development includes income level of local residents, local markets maturity and local industrial structure national preferential policies include land targets, financing difficulty and tax incentives ease. By establishing the index system of the factors which affect the return of migrant workers start success, and rating each indicator by the experts, the paper obtains that entrepreneur’s business management, entrepreneurship project selection, financing difficulty and the local industrial structure are the key factors affecting the return of migrant workers start success.It can be seen clearly that in addition to the educational level, professional skills, business management experience and the amount of venture capital affect the return of migrant workers start, but also the external environment can affect it, such as financing difficulty、n ational preferential policies、th e level of local economic development and so on. So in order to improve the return of migrant workers start will and its success,in addition to strengthening the internal organs practice, which can enhance the entrepreneurial capacity of the return of migrant workers, but also relevant government departments should strengthen the training of entrepreneurs, improve the service, construct the industry platform, improve the financial service system, create a favorable investment climate for the return of migrant workers.