Strategic Research Hohhot Tobacco Company

In recent years, the share of tobacco industry in the GDP is very little, accounting for only six or seven percent of the total amount of national tax revenue, with the development of economy in China, it has the trend of decline year by year. Some studies suggest that if the tax revenue of an industry accounted for below5%of the total tax, then the influence on the society of this industry would be limited, and the country would have a large loss of tax. As for the benefit of the tobacco industry, these a few years are very good, mainly because of the integration of the tobacco industry, but as far as the prospect of the tobacco industry, it is worrying. The current system of tobacco industry is that it has the monopoly of sale, the marketing and the management. With the continuous development of the industry, in order to dig the Hohhot City tobacco companies’s potential ability, and to intensify the competition among different industries, assuming that the country change the monopoly system of tobacco industry, meanwhile, the various of domestic industrial enterprises and commercial enterprises become independent management system and become rivals, and analyzing how to let Hohhot tobacco company become the most powerful competitor among numerous tobacco industries, and take a favorable position in the sales market and the vast consumers.This thesis is divided into five chapters to discuss the research of development strategies for Hohhot tobacco company, namely:The first chapter:introduction. It included the research background, the purpose and the significance of the thesis.The second chapter:analysis of the strategic environment of tobacco industry. First, it analyzed the international environment of tobacco industry, and pointed out the new international competition pattern that we are facing after China’s accession to the WTO; secondly, it analyzed the environment of domestic cigarette market environment in China, and pointed out that tobacco as a special consumer goods, its development environment will be more and more complicated in China; at last, it analyzed the specific environment of Hohhot tobacco company. The final analysis of Hohhot City tobacco companies development environment opportunities and threats.The third chapter:this chapter mainly from the Hohhot City tobacco companies itself, analyses the Hohhot City tobacco companies in recent years development, obtained some achievements, and Hohhot City tobacco companies in the problem of the existence in development.The fourth chapter:Hohhot City tobacco companies strategic choice, Moto Akisetsu mainly through the decomposition of Hohhot City tobacco companies stability strategy, determine the development direction of Hohhot City Tobacco companies.The fifth chapter:Hohhot City tobacco companies development strategy of brand cultivation measures, Moto Akisetsu, customer service, management mechanism and puts forward strategic measures.The six chapter:Conclusion, Hohhot City tobacco companies wants to be in the industry have enough competition ability, need around stability strategy to carry out specific work.The thesis took Hohhot tobacco company as the research object, tried to use the strategic management theory which is learned during MBA study, connecting with the work practice, on the basis of the research and analysis of the century business environment of Hohhot tobacco company and its internal resources and ability, this thesis put forward development strategies for market competition and for realizing the goal of "bigger and stronger", it also provided some references for the development of Hohhot tobacco company.