Longwan Tourism Marketing Program

As an important point of The Twelfth Five-Year Plan of beijing, longwan districthas large Mountainous area, Thousands of forest trees,abundant culture resource.Due to therequire of development and Favorable policies,longwan district seize the chance to buildthe core tourist area of shunyi district.But there are lots obstacle in the way,such as pooreconomy,low enthusiasm.so the district decide to change the model of development,introduce advanced mamagement,differentiate tourist product,and integrateresource.through analysis of longwan district,combining with the theary,this article designshort-term plan and long-term plan to change the situation.it is delightful that the planmake a success.it makes big change in the district and achieve enormous success. Becausethe plan help the district rise Local revenue20million yuan and increase800jobs.besides itpromote the infrastructure,traffic and local people’s life. In the end,We hope This articlecan help more enterprise and district.