Business Plan For Tourist Attractions Promotion APP In D Company

Currently tourism in our country entering a new stage of popularization and industrialization development, travel demand growth makes the tourism consumption diversification, individuation. With the continuous development of tourism industry, massive growth of all kinds of information and the advent of the era of big data, ‘Internet + tourism' has become a new normal status of tourism marketing, and tourism electronic commerce has become the important way of current tourism marketing. As the tourism destination competition heats up, APP is accorded wide-ranging emphasis in tourism marketing. Via mobile intelligent travel service to promote tourism industry to change, is one of the important direction of future development of tourism enterprises.Project of tourist attractions promotion APP in D Company uses the differentiation strategy, starts from marketing demands of ‘go on a trip at any time' and ‘soul on the road', in light of the promotion approach to innovation deficiency of the of the tourism market, utilizing technology suchas mobile Internet, virtual reality, big data for innovation, using free + subscription business model, provides consumers with the tourist information accurate pushing and virtual tourism services to satisfy consumers personalized unique needs.Through briefing Project: Tourist Attractions Promotion APP in D Company, understand the advantages of D Company are Software development experience, big data technology and innovative solutions services; the disadvantages are no experience for the tourism market, unfamiliar of tourist attractions and lack of consumer data. Details the Internet + tourism industry development present situation, through the adoption of Porter's five force model and SLEPT model analysis methods, analyzes the micro and macro environment of Internet + tourism industry, and summarizes the opportunities faced by D Company are Visitors follow a herd mentality, like comparison, rapid economic growth and the Internet technology high speed development; the threats are bad service experience of tourism, tourist APP market competition and consumer demand for performance requirements. Through the network questionnaire, it is analyzed that the consumer spending habits to getting tourism information, consumption motivation is dissatisfied with existing trourism methods, and consumption decision-making on ordering tourism information and virtual trouism. Analyzed competition environment of the tourism APP market and main rival, SWOT analysis is used to summarize that Project: Tourist Attractions Promotion APP in D Company adopts SO strategy.By using the STP analysis method to locate, the objective market is first tie cities, target customers urban white-collar between 18 to 45 years old, have received higher education, annual income are between 60-200 thousands RMB, using the APP to get tourist information. Then, the Product strategy, Price strategy, Place strategy and Promotion strategy are analyzed to generate marketing plan for Project: Tourist Attractions Promotion APP in D Company. In setting the company's management team and organizational structure, the operation process in one year has been clear, and long-term business milestone of the project has been determined, it laid a solid foundation for smoothly and successful development of Project: Tourist Attractions Promotion APP in D Company.Finally, capital requirements and use plan of this project have been analyzed, financial planning within five years of the project and the risk exit mechanism have been established, and financial statements in the future five years has been forecasted. Through financial analysis, we can know that the project has good future profitability and return on investment, also it has great profit space, so it is a worthwhile investment of commercial project.