Research On The Competitive Strategy Of Shouguang City Of Shandong Province Salt Industry Company

Salt industry belongs to the traditional industry in China, has a history of thousands ofyears, but with the further deepening of reform and opening up, the rapid development of thenational economy, the upcoming salt monopoly system reform these will undoubtedly bringsalt industry provides opportunities for the development of hitherto unknown, but also to theShouguang in Shandong salt company brought rare opportunity. Market structure reflects thecompetition in the industry. The real market economy is in the90’s of the last century, therewas less than20years. Due to historical and realistic factors, the development of China’s saltindustry did not undergo periodic market baptism, saltern showed "many small scatteredweak" competition, small business, agriculture, salt in the salt monopoly system has hinderedthe development of the industry. The reform of salt monopoly system is the inevitablerequirement of market development, but also the inevitable trend of further reform andopening up.Through investigation of salt market situation and sale status and current operation status,the use of strategic management theory, based in Shouguang City of Shandong province saltindustry company, to sort out the competition strategy of Shandong salt company, analyzesthe competitive environment and the competitiveness of enterprises. Based on the analysis,the difference of basic competitive strategy of marketing implementation of the salt monopolysystem reform under the background of Shouguang City, Shandong Salt Company salt storageand logistics construction, for the future of Shandong salt company positioning in the marketand the corresponding adjustment strategy put forward a series of strategic advice.The thesis is organized as follows: the first chapter is the introduction part, the thesisintroduces the background, research the status quo of the industry, the topic extraction, thedevelopment strategy of opinions, research ideas and methods, research significance andinnovation; the second chapter is the basic theory of enterprise strategy management,introduces the research status, related key points on the theory of competitive strategyanalysis for the industry, to pave the way for the third chapter uses Potter; five forces analysis method to analyze the industry competition structure of salt; the fourth chapter in the analysisof salt monopoly system reform background of Shouguang City, Shandong Province downsalt company competitiveness, SWOT analysis is used; in the fifth chapter, analysis of a to onthe four chapter, the salt monopoly system reform under the background of Shouguang inShandong salt company should implement the competition strategy implementationsuggestion. The sixth chapter is the conclusion and Prospect of this thesis research.