An Evolution Research On Internet Service Mode From The Perspective Of Knowledge-intensive Business Service Innovation

The history of our internet industry is short, after a high-speed development in the turn of last century, and the survey, at the end of2012, showed that the figure of netizens had reached0.564billion from the initial less than0.3million, which grew over1800times, and the internet penetration increased3.8%up to42.1%, besides the market scale of cybereconomy has reached Y385billion, compared to the year2006, rose to over12times, our internet industry had became the largest in the world with its scale.Hot internet applications, such as micro-blog, which customer scale had exceeded0.3billion, and the utilization rate up to50%, and group purchase, which customer scale had exceeded0.242billion, rose by48.07million from the last year, and the utilization rate up to42.9%, are the fastest-rising application service now. Internet service has been penetrating into every aspects of our life and shows a huge commercial potential as a information tool, entertainment means, and method of people communication.Internet service industry is a part of KIBS (Knowledge-Intensive Business Service) and important increase point of national economy, which has a high intellectual, high innovation, high interaction. Within a certain period, internet-related technology won’t be changed. Until now, internet service type and content have became from single to diversity, open, therefore, its mode’s evolution is the result of the innovation of internet service. The KIBS is the origin of innovation, at the same time, innovation promote the development of KIBS. Therefore, deeply reveal the internal relations between KIBS innovation and the evolution of internet service mode is significant to further promote service mode’s evolution, exert the function of internet service to employment, investment, consumption, and promote the transformation of economic development mode.The article points out that, through analyzing KIBS innovation mode, the evolution process of internet service, and then to research after combining the two factors, internet enterprise has a feature of high intellectual, high innovation, high interaction and so on, at the same time, it’s a part of KIBS. And internet enterprise is the origin of internet service innovation, but the evolution of internet service mode is the result of internet service innovation, what’s more, the evolution of internet service mode further promote the service innovation. Due to the opening and user-centered, users become more and more important to internet service innovation, and gradually, become the principal source of internet service innovation with the evolution of internet service mode. Although we have encountered numerous obstacles in service innovation, but with the development of convergence of three networks, IOT (The Internet of Things), IPv6, and mobile internet, the internet service mode of future will be continued to evolve along with user-centered.