CRE Reform Scheme Of Mall Operators

This is the main object of study Railway Express Mall, abbreviation CREMALL. It is the China Railway Express Co., Ltd. introduced by the large state-owned logistics companies to establish online shopping platform, the registration Web site: http://mall.95572.com."Railway Express Mall" to build the country,"Famous Brand" products trading platform as the preferred target, the use of B2C online shopping service model train, is established between businesses and consumers to minimize the intermediate links, to reduce intermediate cost platform for online direct marketing companies. It differs from traditional e-commerce, but a new online shopping service model, enterprises and businesses of all settled,"free shop settled charges, management fees and shop sales price difference," while all settled shop business ads and commercials free of charge. This greatly reduces the cost of consumer online shopping spending, while minimizing cost of sales and social enterprise supply chain costs. Railway Express in the mall in the use of their own perfect physical logistics network to provide full logistics services based on it, provides a three-dimensional planning, customer service agents, Links and other diversified services for enterprise customers to expand the national market has opened up a new network of sales channels. It to build an integrated logistics platform, not only effectively help the local economic development, but also allow consumers to enjoy the lowest prices "channel is, good quality, high efficiency, good reputation," the online shopping services. In short, China Railway Express Mall ultimate goal is to achieve high-volume commodity drive new revenue growth in the logistics business.This paper introduces the logisties and electronic commerce definition, characteristics, classification, development and the relationship between electronic commerce and logistics. And this paper analyzes the VANCL, JingDong Mall in two types of B2C e-commerce website successful reason, finding out the influence of electronic business key success factors. At the same time, based on the introduction of China Railway Express Mall on the foundation of the current situation, this paper finds the problems existing in operation of Express Mall. Finally, according to the Express Mall currently existing problems, this paper puts forward improvement advice on Express Mall operators.