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Cre Mall Operation And Development Of The Research

Posted on:2012-09-24Degree:MasterType:Thesis
Country:ChinaCandidate:X Y ZhangFull Text:PDF
GTID:2249330374470632Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This is the main object of study Railway Express Mall, abbreviation CREMALL It is the China Railway Express Co., Ltd. introduced by the large state-owned logistics companies to establish online shopping platform, the registration Web site: http://mall.95572.com."Railway Express Mall" to build the country,"Famous Brand" products trading platform as the preferred target, the use of B2C online shopping service model train, is established between businesses and consumers to minimize the intermediate links, to reduce intermediate cost platform for online direct marketing companies. It differs from traditional e-commerce, but a new online shopping service model, enterprises and businesses of all settled,"free shop settled charges, management fees and shop sales price difference," while all settled shop business ads and commercials free of charge. This greatly reduces the cost of consumer online shopping spending, while minimizing cost of sales and social enterprise supply chain costs. Railway Express in the mall in the use of their own perfect physical logistics network to provide full logistics services based on it, provides a three-dimensional planning, customer service agents, Links and other diversified services for enterprise customers to expand the national market has opened up a new network of sales channels. It to build an integrated logistics platform, not only effectively help the local economic development, but also allow consumers to enjoy the lowest prices "channel is, good quality, high efficiency, good reputation," the online shopping services. In short, China Railway Express Mall ultimate goal is to achieve high-volume commodity drive new revenue growth in the logistics business. So for the type of B2C e-commerce web sites, what is the decision to site critical success factors? Express Mall operating strategy at this stage can guarantee the ultimate goals? This problem is more in-depth study, and hope that through e-commerce features, classification, development status and trends of in-depth analysis of research, and Dangdang&Jingdong Mall network two types of successful B2C e-commerce website case studies identify the impact of e-commerce development in China a key factor. Analysis based on the basis of the feasibility study for the express store operations management at this stage to identify shortcomings, to express the feasibility of proposed mall development in the next step strategy.
Keywords/Search Tags:China Railway Express Mail, Online shopping platform, Business toCustomer, Operation
PDF Full Text Request
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