Study On Cultivation Of Core Competence Of G Real Estate Company

In the face of the property market bubble phenomenon, in order to maintain our country real estate market to the healthy and sustainable development, the State Council promulgated the eight control regulations on house prices regulation policy, the purchase limit, limit, limit the loan, interest rates and other means, to further control the real estate market. In the dense stringent regulatory policy, real estate prices momentum to be fully contained, buyers into a wait-and-see, purchase concept tends to be rational, real estate market begins to drop in temperature the callback, entered the industry adjustment phase. In the external environment in adverse circumstances, enterprises should practice good exercise to benefit the internal organs, to cultivate and improve the core competitiveness of enterprises has become very important.Based on the enterprises core competitiveness theory as theoretical basis, combining with the current development of the real estate market, put forward the importance of cultivating core competitiveness of Real Estate Company. On the cultivation of core competitiveness of G Real Estate Company and proposed countermeasures. In this paper, G Real Estate Company current situation undertook thorough analysis, put forward the urgent need to solve the key problems. Through the internal interview on the core competitiveness of enterprises related issues, Porter’s Value Chain Model is reviewed, and introduced into the real estate business development activities, real estate development in the process of the value chain, focuses on the analysis of acquisition of land, planning and design, project management, marketing, property management services, human resources six key links, on the core competence identification of G Real Estate Company, in order to find core competitiveness. Through continuous product innovation and development, improve enterprise management level, the introduction of advanced property service concept for the ways to cultivate the core competence of G Real Estate Company. From the mechanism of human construction, distribution system and construction of stimulation mechanism, the implementation of brand strategy, strengthen the building of enterprise culture, improving project management system five aspects measures on G Real Estate Company to cultivate the core competitiveness to provide adequate insurance. In this paper, through the investigation and study method, in-depth study of G Real Estate Company Core Competence Identification and construction countermeasure and safeguard measure, the G Real Estate Company to cultivate the core competitiveness research has certain reference value for other similar, while the core competence of real estate enterprises also have draw lessons from a meaning.