Study On The Problem Of Integrate With Agricultural Base&Supermarket

In our country,"three rural issues", which is the agriculture, countryside andfarmers have become the key constraints in the development of our nation’s economy.In recent years, the volume of agricultural production has been growing fast and thedemand from agriculture products market for the circulation field is increasing day byday. However, the traditional circulation pattern becomes the main obstacles to thesustainable development of agricultural industry.“Integrate with Agricultural Base&Supermarket”, as a kind of innovation pattern in the agricultural product circulation, canpromote the formation of the integration between productions and marketing in marketeconomy. The integrating can also improve the retail profits of agricultural products,meanwhile it can increase the income of agricultural producers. What’s more, it canupgrade the life quality of consumers. Thus through the integration, tripartite win-winsituation could be achieved.This paper use the normative and case analysis methods and discusses thegeneration mechanism and evolution path of the "Integrate with Agricultural Base&Supermarket" model. Through the analysis of the "Integrate with Agricultural Base&Supermarket" model in Guangzhou city, Guangdong province, the author get the resultsthat "Integrate with Agricultural Base&Supermarket" model is incomplete, themanagement is in the lack of long-term mechanism, scientific farming planning, andagricultural control store plan mechanism. What’s more, the problems, such as hightransport costs, partial utility of the grocery stores network are serious. Drawing thelessons from the typical successful experience at home and abroad on "Integrate withAgricultural Base&Supermarket", there are advices to improve the Guangzhou"Integrate with Agricultural Base&Supermarket" model. First, the local governmentshall perform their duties, and enforce the support to farmers. Second, we need toaccelerate the establishment of a "production cooperatives", and plan the raising processscientifically. Third, speed up the infrastructure construction to guarantee the smoothrun of the "Integrate with Agricultural Base&Supermarket" model. Fourth, enhance thetax subsidy system, and ensure that farmers can get benefits. Fifth, establish the efficientand fair sales network to ensure the balance of the supply and the demand.