Study On Development Of Integrate With Agricultural Base&Supermarket

" Integrate with Agricultural Base&Supermarket " flow of agricultural productsis an innovative model of the supply chain management of agricultural products, is thelatest product, the modern circulation way to rural areas, will thousands of householdsof minor production and big market butt joint the myriads of changes under thecondition of market economy, construction of the integration of production andmarketing chain, to achieve business, farmers, consumers win-win." Integrate withAgricultural Base&Supermarket " effectively promoted a farmer to add close,improve food safety, to solve "3farming" problem provides a new angle of view.To carry out " Integrate with Agricultural Base&Supermarket " is not easy."Integrate with Agricultural Base&Supermarket " in theory is a good thing. Morerural professional cooperatives can deal directly with supermarkets which reduce thecirculation of agricultural products. Farmers get the benefits and consumers can buythings cheaper. But in a real attempt, it is difficult to achieve this ideal state of happy.Many scholars are trying to find a shortcut to develop "agricultural super dockingmode", but the effect is not obvious. Found by combing the domestic andinternational research on the agriculture super-docking mode theory, the theory athome and abroad is only concentrated in the agriculture super-docking in the mainlink between the lack of correlation between the overall, followed by the agriculturesuper specific mode of docking "lack of innovation. Many articles are repeatedlystated. The agriculture super-docking mode is surveyed and lack of theoreticalsupport.In this paper, the development status of China’s agricultural super docking modecorresponds to the countermeasures. If we want "Agricultural super docking mode" todevelop healthy and orderly, we should continue to make efforts from the threeaspects: First is to strengthen the main building of China’s agricultural super dockingmode, and described from three aspects of the supermarkets, farmers’ professionalcooperatives and their communication platform; Secondly, to increase governmentoversight functions and government support; Finally, to improve the operationalcapabilities of the " Integrate with Agricultural Base&Supermarket " whose development needs supermarkets, agricultural producers, government and consumerswhich work together to advance.