Optimization Of Supply Chain To "Farmer-supermarket Linking" Of Shanxi’s Fresh Agricultural Products

Today, in Shanxi Province, people’s living standard has beenimproving as well as all over the country. People’s tongue tend to be enjoyable,and the main nutrition increasingly comes from fresh agricultural products, suchas fruits, vegetables, meat, aquatic products and so on. But in reality, as thecirculation of fresh agricultural products is lengthy and complex, the relatedsupply chain exists many problems, such as agricultural products beingunsalable, the price being unstable and some hidden safe problems. Thesephenomena break out frequently in Shanxi’s fresh agricultural products market.For this reason, in terms of fresh agricultural products logistics, ShanxiProvince needs to integrate the supply chain effectively on its upper, middle anddownstream reaches in urgent. By analyzing the supply chain, realize thetransition of each system of fresh agricultural products circulation smoothly.And then further solve the problem of logistics’ efficiency and benefits whichdue to the blockage of the supply chain. The author thinks that“farmer-supermarket linking” is an important subject which is worth studyingand selecting, and can solve problems beneficially. In fact, with thedevelopment of the scale, structure, operation mode of agricultural andcommercial, and the progress of the associated technical elements, such as traffic, communication, storage and financial, the conditions of optimizing thesupply chain of “farmer-supermarket linking” are gradually mature. More andmore people realize the benefits of “farmer-supermarket linking”.In this article, according to analyzing the background of fresh agriculturalproducts in Shanxi Province, the author concludes the feasibility and necessityof its development. Then by using inductive and comparative methods, theauthor analyzes the “farmer-supermarket linking” current situation of freshagricultural products in Shanxi Province and its problems and the causes of theproblems. According to the joint and net of supply chain, the author proposesthe advantages and disadvantages of “farmer-supermarket linking” andconcludes the problems which need to be improved in the supply chain.Because of the poor “farmer-supermarket linking” supply chain, this papergives a perfect flow chart and a specific operation flow chart respectively of“farmer-supermarket linking”. Particularly, the author emphasizes thedistribution center’s cohesion function to connect the upstream and downstreamof supply chain. At the same time, the author analyzes that with the third partylogistics enterprise joining the supply chain’s league team, the cost of supplychain can greatly be reduced. Then the author stresses that the distributioncenters can be built by the third party logistics enterprise alone, or ally witheach other or with supermarket. In order to realize “farmer-supermarketlinking” fluently, it is necessary to improve the cold chain logistics, and in thispaper, the cold chain logistics’ every link’s attention matters and concrete operation processes have been given detailed explanations. In the following part,by analyzing the cold chain logistics distribution center, the author begins toexplore the distribution center’s location, distribution tasks’ outsourcing and itsprocurement and inventory strategies. Whereby, the important part is thedistribution center’s purchasing strategy. Using the linear programming method,according to the agricultural product’s saling cycle being long or short, theauthor uses former years’ sales or former days’ sales to predict the purchasequantity of this year or the day after tomorrow, so as to achieve "on-timedelivery" accurately.Through optimizing, we can come to a conclusion that the third partylogistics enterprises must be added to the supply chain alliance, and organizethe distribution centers together. In this way, the logistics enterprises canachieve just-in-time distribution. Strengthening the construction of cold chainlogistics, predicting the distribution center’s procurement reasonablely, whichcan realize the circulation of “farmer-supermarket linking” better.Finally, in order to improve “farmer-supermarket linking” supply chain, thispaper gives relatively comprehensive countermeasures, including expanding thesize of cooperative organization, the behavior of supermarket to choose a goodsupplier, the construction of network information and relevant supportingpolicies from government, etc.