Research On Customer Satisfaction Evaluation Of C Logistics Company Under Digital Background

The competition between Logistics Enterprises is essentially the competition for customer resources.High-quality,high satisfaction logistics service can not only bring more customer resources to enterprises,but also develop into the core competitiveness of enterprises.At present,the logistics industry access threshold is low,low profit,with the deepening of digital technology in the logistics industry,the competition between logistics enterprises is becoming more and more fierce.The enterprise wants to win the initiative in the competition,obtains the more customer resources,then obtains the bigger market share,the customer plays the most core role.As a large-scale logistics company,C logistics company is facing the pressure of internal transformation and upgrading as well as external competitors.It urgently needs to improve its Customer satisfaction in order to stabilize old customers and acquire more new customers,get better results.Therefore,it is necessary to carry out the Customer satisfaction evaluation of C logistics company based on the digital background,analyze the problems in the process of its logistics service through the evaluation results,and put forward relevant suggestions,and has the important practical significance.This paper takes the C logistics company as a case study,and mainly adopts the methods of literature study,questionnaire survey and combination of qualitative and Quantitative analysis methods,this paper analyzes the factors that influence the Customer satisfaction of C logistics company in the digital context,and analyzes the current Customer satisfaction of C logistics company in the digital context.By constructing a Customer satisfaction evaluation model of C logistics company in a digital context,and combining the survey data with the analytic hierarchy process(AHP),the weights of the evaluation indicators were calculated,then the fuzzy comprehensive evaluation method is used to calculate the satisfaction scores of all levels of indicators.Through the evaluation results of satisfaction analysis of the digital background of C logistics company to provide logistics services for customers problems and deficiencies,including the lack of enterprise brand publicity,logistics service price standard system is not perfect,logistics service system platform independent and decentralized,low efficiency of information feedback processing.Finally,based on the evaluation results of C Logistics Company’s Customer satisfaction and the analysis of the existing problems,the company will enhance its brand image and build a platform for contract pricing and bidding services,optimize the price of logistics services,improve the quality of personnel services,build a platform for connectivity logistics information services,timely and efficient handling of customer complaints.In the course of the research,this paper combines the actual situation of enterprise management and the related investigation and research,and carries on the development through the statistical method,supports the accuracy and the objectivity of the case study,it provides reference value for logistics enterprises to evaluate Customer satisfaction and enhance Customer satisfaction in the digital context.