The Rebuild To The Culture Of ’D’ Company

Corporate culture is the enterprise development to a certain extent gradually formed astable sense of cultural patterns or inherent tradition, we often mention the spirit of enterprise,embodies a unique enterprise features. Modern enterprise in order to adapt to the fiercelycompetitive market environment requirements, the development and construction of corporateculture, increasingly received the company management attaches great importance toeffectively support the rapid development of sustainable corporate culture to become one ofthe focuses of the work of many business managersD company is a Sino-foreign joint venture company, in1986has already entered china.For the construction of enterprise culture always adopts positive policies, whether ordinaryemployee’s management and company, both in the construction of enterprise culture devoteda lot of manpower, material resources. Strategic plan in three phases of the enterprise cultureby company and implementation, the company’s culture construction has been rapiddevelopment, and the economic benefits of the company, the market share has beenconsiderable development. But with the scale of the company further is too large, the marketcompetition is becoming white-hot and the management of the company, the shareholders ofthe company’s expectations, and the joint venture company due to differences in theEast-West cultural background, different people’s values, behavior differences between wayof doing business, management philosophy differences, after the rapid development of thecompany have surfaced, cause enterprise lack of executive power, the enthusiasm of the staffis gradually lost. Therefore, the D company’s corporate culture rebuilding the subject for theD company is very urgent, very important. After analysis,I found the steady method suitablefor the construction of our corporate culture of new ideas, new strategies. Specifically,1) tohelp companies solve the problem of the "Policy landing", to ensure that top-downunderstanding of the company’s goals, corporate development, corporate strategy consistent2)to help companies solve the conflict of Chinese and foreign cultures, ease the culturaldifferences brought about by the internal friction3) refinement, optimization of the internalsystem of training, motivation, workflow) and clear communication channels, listen carefullyto the voice from the staff, to consolidate the communication mechanism. In addition, thereare still a set of research results of a large number of wholly-owned and joint ventures, D building of enterprise culture, these companies will provide a very positive, forward reference,further understanding of Western culture and integration from to certain Discoverysense.Similarly, China still has a lot of sole proprietorship and joint venture Company, Dcompany enterprise culture construction of a set of studies; also give these companies offervery positive, positive significance, also further understanding and fusion of western cultureplays certain exploration significance.I take use of the survey method, case study method and quantitative research methodscombined with practical work experience with the actual work experience, broaden thinking,and focus on empirical research and normative research. The innovation of this article mainlyhas two aspects: one is the research angle of view more, not only from the perspective oftheoretical analysis, more from the view of reality. From a company’s culture perspective tothe existence of joint ventures in China and provide some research achievementsimprovement direction. Two, based on DMAIC management with Define-Measure-Analysis-Improve-Control steps, in order to promote the building of enterprise culture is notaccomplish at one stroke or simply defined as a project, but need long-term monitoring,ensure the process results move in circles. Although this article in the theoretical study andconcrete implementation of the recommendations to comply with the scientific principle, butbecause of various reasons, the paper needs to be further improved space, main show is in:one is the obstacle faced D enterprise culture, especially the main body of the enterpriseemployees, in which no further discussion. Different times staff its values will vary, will alsocause not unified execution of different requirements of enterprise regulations, behaviorunderstanding. Two because I lack sufficient experience and skill, knowledge system is notperfect, not for the construction of enterprise culture in-depth understanding, to apply theprinciple of not properly, so in theory, this paper constructs the recommended level ofrelatively limited. Because of the time and author’s limited ability, there may be manydeficiencies in this paper, please teacher criticism.