Strategy Of Seven Wolves Clothing Brand Positioning

As China’s economic and cultural development, people’s life philosophy is gradually undergoing change, demand for clothing brand has gradually from the beautiful, warm the transition to the pursuit of its brand culture up, at the same time due to the opening up of China’s clothing market, ushered in the entry of a large number of internationally renowned clothing brand, the face of increasingly fierce competition in the men’s apparel market, the domestic well-known men’s clothing brand to take the brand and cultural development strategies for their development.In this paper, the domestic well-known men’s clothing brand Septwolves, by insufficient operating status, the history of the brand culture development at this stage to take the brand positioning strategy and operating analysis and research. Then use the draw the PEST method of analysis of its macroeconomic factors, Porter’s five forces model analysis of its microscopic competitive environment. Finally, a SWOT analysis to analyze Septwolves brand positioning strategy design and empirical research on this basis. The research results show that Septwolves clothing brand has made certain achievements, but also has a certain gap, the brand positioning strategy formulation and implementation is one of the important factors towards international brands for internationally renowned brands.