The Research Of Septwolves Garment For Branding Strategy Of Internationlize

Along with the continuous deepening of globalization, China garment increasingly plays an important role in the international trade. But all Chinese clothing exports located the low-level or OEM brands in the international market. The brand named "MADE IN CHINA" appears all Chinese exports clothing common brand .China apparels which lack high level brands only earn the meager processing fees .the huge profits are take off by foreign brands. As a result of global raw material prices growth, exchange rate fluctuations and other factors, domestic enterprises are struggling at the edge of loss. All Chinese garment enterprises are thinking about the ways to enhance the value of our products and create our own international brands.China garment industry has created a lot of famous native brand in the last decade. They already owned market share and brand recognition. With these brands Competitiveness strengthen in the domestic market, some enterprise like SEPTWOLVES, YONGER, ROMN , adjusted the brand strategy and focused on the international market. Fujian Septwolves Industry...