| At present, the Real Estate Development industry, act as the investment and policy sensitive, foundation and pillar industry of our country has entered into the national Macro-control "overheating" stage. With a series of regulatory policy, the continuous adjustment of economic structure, as well as the integration of the industry, China’s Real Estate market gradually to be "Meager profit","Capital","quality","Brand", And these four big characteristics prominent the "rational" and "Matthew effect" new features. The industry environment of the new era has put forward higher requirements on China’s Real Estate Enterprises’ability to resist risk and to competitive. To strengthen the internal control based project management, to construct a new system of Real Estate Enterprise’s internal control, to optimize the internal control mechanism, has important practical significance on improve the enterprise operation and competition ability, as well as the integration of project value chain.This thesis expound the idea of constructing the core competitive advantage of Real Estate projects in means of optimizing the internal control, which based on the problems of internal control in ZN Real Estate Project management. First of all, the internal control theory is summarized, based on the problems and deficiencies of the internal control process used in the ZN Real Estate project management; Secondly, based on the related theories, give an in-depth analysis on the problems and deficiencies from four dimensions; Finally, describes the optimization scheme of internal control on the enterprise level and operational level. And the optimization of internal control is an effective way to improve the efficiency of business operations, enhance the value of real estate projects.Wish that through the study of this thesis; provide a reference for the transition of small and medium-sized Real Estate Development projects, so that to improve survival and the market competition ability of them. |
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