Research On The Motorcycle Development Strategy Of NF Group

Along with global motorcycle industry with its further development in theinternational market,the foreign motorcycle industry which have advantages ofcapital,technology and etc. are increasing intensity of competition with Chinesemotorcycle industry through the way of establishing joint ventures.Because of its ownproblem of creating a short time and insufficient of technology innovation, the domesticmotorcycle industry which are in the period turning from maturity to recession, face greatimpact and challenges.Finding its own reasonable development strategy to implement, torealize industry adjustment and improvement,to transform and upgrade, to get out oftrouble, to improve industry key competition, to do better,and to realize everlastingdevelopment,is a urgent project for present Chinese motorcycle industry.According to strategic theory of the motorcycle industry and the method of strategyanalysis, the thesis takes NF Group motorcycle industry as an example, and processsystematic analysis of its internal and external environment, in order to find its existingproblems,to fix a clear strategic positioning,to propose future development thought,and toimplement enforceable development strategy and supporting measures.Firstly, the thesis introduces research background,and propose the researchtarget,significance and method.Secondly,based on strategy theory,the thesis analyzesexternal motorcycle industry macro-environment and present industry environmentthrough the method of strategy management PEST analysis and five forces modelanalysis.Thirdly,further more,the thesis analyzes NF Group motorcycle industry internalenvironment,in order to make clear its advantage,disadvantage,opportunity and threaten.Based on above methods,it make sure NF Goup motorcycle industry developingstrategy:NF Group must realize transformation,upgrading,and ever-lasting developmentthrough integrating resources,optimizing structure,creating technology,consolidatingmiddle and low-end market,and expanding high-end market.The research of NF Group motorcycle industry development strategy will providereference for NF Group industry transformation, upgrading, and regulating development,and also as reference for the similar motorcycle industry.