Business Ethics

Enterprise as a lawfully established for the purpose of making profits, engaged incommodity production and service activities of the independent accounting of economicorganization, is an important part of market economy, and it is also the important strength forour country economy development. With the rapid development of China’s economy,enterprise in the social life is more and more important in people’s daily life, the material andthe service are almost produced by enterprises, therefore, the activity of the enterprise isclosely linked with our life. The morality problem of the enterprises naturally becomes thefocus of attention.The ethics construction of our country has the profound traditional culture of theoreticalfoundation, but with the unsound market economy in China, the modern enterprise can notwithstand the temptation of economic interest, enterprises have lost so much. It not onlyseriously damages the legitimate rights and interests of consumers, also affects the enterpriseown development and the prosperity of our country economy, and which caused the disorderof market economy in china. Accordingly, it that strengthen ethical construction of enterprise,is not only to improve the competitiveness of enterprises, but also guarantee China’s economichealth develops. It proves construction of enterprise ethics is necessary on the basis oftheoretical analysis, and contrasts moral construction about domestic and foreign enterprises tohighlighting the differences. Our country enterprise should strengthen their ethics constructionby drawing lessons from the successful experience of foreign countries.It is divided into four parts: The second part is the overview of enterprise ethics, whichintroduces the enterprise morals meaning, Chinese traditional ethics morality and the morality of the enterprise, as well as the relationship of the enterprise ethics and enterprisecompetitiveness; the third part is the present situation and analysis of enterprise ethics, whichis related to the Marx doctrine, relations of market economy and business ethics, contrastabout corporate ethics and ethics construction about foreign enterprise; the fourth part is aboutto improve the construction of enterprise ethics. It is in order to make the enterprise ethicspromotion from three aspects: the soft strength of enterprises, enterprise management,enterprise competition.