The R&D Strategic Management Research Of A Financial Software Company

In recent years, China’s software industry has been developed rapidly; the income scale has exceeded one trillion Yuan. Application software always keeps a higher proportion in the software industrial structure, where the financial industry is one of the most in-depth industry application software. Financial industry informatization is the way for the financial institutions to manage the company and its business, and it is also an important foundation of financial institution competitiveness. The rapid development of business capacity, business types, business and management depth of the financial industry provides a huge market for financial software.The research object of this thesis is a financial software company, Literature research, on-the-spot investigation and theoretical research are combined together in this study. Firstly, the strategic management literature was reviewed and the political, economic, social, technical and industry competition of the external environment was analyzed. The national policy provides a good business environment and many innovation opportunities for the company, while the company also faces great competition. Throw the analysis of the internal environment, we can see that comprehensive capacity is an advantage for the company, after the SWOT analysis of the factors influenced the enterprise’s R&D strategy, comes to the target of the R&D strategic, and help to make the choices and finally the way to realize the R&D strategic.According to the analysis of the company’s external opportunities and threats, internal strengths and weaknesses, in conjunction with the company’s vision----becoming a leading global provider of financial software and network service, comes the to the R&D strategic, that is through technical innovation to create leading platforms and products, and build the comprehensive advantages of high speed, good quality and low cost, shorten the release time to market and the response time to market demand, to create a new experience for the users of the financial industry. In the R&D strategy we combined the SO strategy with WO strategy, and confirmed the R&D route, throw the implementation of product planning encouraging the research innovation, and guide the R&D platform. We exert the advantages of application technology, optimize product lifecycle management, improve the project management, promote the reuse of technology, and accelerate technological achievements conversion and some other specific measures to guarantee the execution of R&D strategy.