Strategic Balance Of Power In Beijing Software Company

Management software, as ERP system the example, is indispensable for business processcontrol and financial accounting information management tool for daily production and operationof various types of enterprises.In the numerous of management software vendors, the foreign producer: SAP, Oracle, INFOR,and local company Yonyou, Kingdee are the most famous ones.In addition to these manufacturers, management software market is also active in another style:products and service providers. They usually have local language and software designingadvantages, professional services team, management consulting experience.In addition, sales agents at home and abroad management software vendor products, but also focus onproviding software installation, implementation, setup, maintenance services, a considerableproportion of the market share in the Chinese management software industry.BBP-Beijing Balance Power company, is such a solution vendor as exclusive agent of managementsoftware products of INFOR, and meanwhile provide maintenance service. Since its establishment in1996, it has ability in technical operations rely on clear product line, a clear marketpositioning, skilled, bring a stable sales revenue for the company, and constantly develop intoa INFOR management software sales and service providers in the Asia Pacific region’s largest.With the China economic growth, all kinds of international management software vendors have enteredthe Chinese. To2010, the international management software enterprises ranked among the topten have eight home in Chinese set up branch companies and research and developmentcenters, maturedevelopment with USoft, Kingdee management software vendors, The existingtarget market demand is limited and suppliers is growing,the competition. BBP software company isfacing an important issue: in the complicated internal and external environment, how to develop theenterprise strategy which adapts with it, with the new market economy.In this paper, the author hopes to use the theory and knowledge of strategic management, using SWOTanalysis method, through research and comprehensive analysis of the external and internal environmentof BBP company, to make the strategic plan, such as: expand the research according to the gap in themarket, develop their own products; in addition to the INFOR software, carry out cooperationwith other management software vendors, expand the product line; strive for more market share, in amarket advantage to implement services increase income; in the internal management, also put morespecific, clear strategic plan, and through effective strategic security measures, implementation… tohelp enterprises get rid of the bottleneck, realize future development goals.