Xinjiang Manasi County Tourism Marketing Strategy Study

Tourism is a strategic industry.With the rapid development of economy，China’s tourism industry hasmade great progress in the process of development,in which plays an increasingly important role,and isbecoming more and more important in boosting economic development.Marketing strategy as somethingimportant with local development of tourism and local tourism industry.It is the accurate market positioningbased on fully argument to local tourism industry.In recent years，tourism industry of Manasi has also wonthe fast development.We can analyze the problems and deficiencies of tourism，find out the correspondingcountermeasures，promote local tourism Product competitiveness and brand awareness through tourismindustry research.Based on the actual situation of development of tourism industry，combining with theresults of the analysis of research and analysis of data，this thesis studies Manasi’s marketing strategyapplying the combination of horizontal and vertical method.How to improve the visibility of Manasi,mining its rich cultural heritage and rich tourism resources to achieve maximum economic benefits, tourismdevelopment is the problem of Manasi.On the basis of reading a great number of foreign and domestic literature material in related fields,using the method of field survey method, document analysis This paper will be Manasi tourism marketing,consists of six chapters. The first chapter is an introduction, briefly discusses the profile of the tourismindustry, presented the research methods, ideas. The second chapter describes the concept and thecorrelation theory.The third chapter describes the basic situation of the village of red beans. The fourth andfifth chapter is the core content, the combination of the actual of Manasi, use of SWOT analysis, marketsegmentation, target market selection,4P strategy and other classic marketing theory to sort out the villageof tourism marketing and research. The sixth chapter is the tourism marketing strategy of safeguardmeasuresThrough the use of strategic management and marketing theory, in-depth analysis of Manasi tourismmarketing environment, see the Manasi tourism development opportunities, threats, strengths, weaknesses,develop appropriate strategies. Through market segmentation, to determine a target market for Manasi.Inthe marketing strategy,except in accordance with4Cstrategic framework from theconsumer,cost,convenience,communication analysis considers four aspects, but also stressed the brandbuilding and generating new technological environment, the importance of network marketing.Throughresearch, this is the future development of Manasi Tourism provides a valuable reference. However, as Iexperience is still shallow, limited, some questions need deeper research, the inadequacies of the text, urgeexperts correction.