The Study On Urban Brand Development Strategy Of Yantai

In today’s world increasingly intensified urbanization, a city in order to get sustainable development must like operating brand operating the city to makes the city along the di rect ion of brand development. How to improve the competitiveness of Yantai city and how to promote the common development of the regional economic circle around other cities is a problem worthy of study.The paper based on the theory of corporate management, corporate strategy management, marketing and other, using SWOT analysis, comparative analysis, case studies combined with urban planning on the the city brand’s role, through the analysis of Yantai City brand environment factors affect Yantai city brand development and related urban brand development strategy practice and enlightenment proposed Yantai urban brand positioning for the high-tech livable city, the city brand building should scientificurban planni ng layout; Major development blue economy; development characteristics and culture and cultural innovation; proposed urban brand valuation and management of the same brand development strategic part, it is recommended to set up a special city brand management organization in Yantai City, people-oriented, Yantai city brand management. Safeguards and policy recommendations for the implementation of the strategy of Yantai city brand.