| With the development of global economic integration, information technology(IT) changes rapidly, consumers’ demanding on smart mobile terminal-diversification increases, mobile terminal R&D and manufacturing enterprises’ competition is more and more intense day by day.In this essay, foundation on Hisense mobile communication technology co., ltd comprehensive environmental analysis, we make an in-depth study on the main development direction of the relevant industry, therefore, intelligent strategy implementation is our development strategy. At the same time, the essay gives an. undertook analysis on the company’s industry position, and based on intelligentize, the specialized strategies of our company should in-depth implement user experience (UX) function. This Essay also gives a thorough and meticulous analysis to mainly products, which are intelligent mobile phone and intelligent I’TV, and puts forward strategic choices of them.First of all, the article introduces Hisense Group and Hisense mobile communications technology co., ltd from the political, economic, social and technological environment (PEST), and gives a macro analysis on company’s survival and development environment. Furthermore, through Potter’s five forces model, it analyzes internal and external driving factors, and analyzes some existing disadvantages by SWOT analysis, reviews the company development proceeds. And then, it clears company major issue facing, analyzes and summarizes two existing major products’business, talking about differentiation and differentiation strategy from the technology innovation, taking clear company’s business development direction and development strategy. Including intelligent strategy, specialization strategy and coopetition strategy, etc., with their implementation and improvement direction are introduced in detail. In the future, differentiation brought by the Intelligent and UX will be Hisense mobile communication technology co.,1td.’s, and even the whole Hisense Group’s core strategic point, and it will also be the future business sales and profit growth point. Based on the development strategy of Hisense mobile communications technology co., ltd research and discussion, it interprets Hisense intelligent strategy, provides a good direction to the intelligent mobile terminal R&D and manufacturing industry development, and also provides some useful reference on electronic manufacturing industry theoretical study.The Essay gives research, analysis and review on related strategic of intelligent mobile terminal manufacturers study, and enriches corresponding industry’s strategy and tactics, and points out a good guidance to the consumer electronics industry R&D innovation, manufacture, merchandising market, industry competition, strategy and benefit industry create promotion. |
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