Study On Lean Tracking Services Model Of YR Management Consulting Company

In recent years, although the Shandong DZ tobacco companies to service mode has been constantly revised and perfect, along with the continuous deepening of reform and the constant change of the needs of the market environment, there are still many links unsatisfactory, this services modl can not meet the market’s and customers’demand completly. So the need to follow the theory of management innovation i s urgently, and i ntroduce the latest theoretical achievements into enterprise management process, and enrich and perfect marketing service process design, and innovate service model.The purpose of this study is to introduce the lean service concept and operation method of its system into the Shandong DZ tobacco companies’marketing services business, to build the Shandong DZ tobacco companies lean service mode I, and enhance the service level of the Shandong DZ tobacco companies effectively, development potential, reduce resource waste, and improve operational efficiency.Firstly, this essay compile statistics and analyze the survey of the relevant literature and sample object, based on the combing through analysis of lean production, lean management, lean service concept.Second, refers to the Lean model self-assessment form, it detection and evaluates the status of tobacco marketing enterprise service model proposed argument which the presence of the following six key issues, named the process of service delivery can not be reconciled with the problem of waste generated by the "customer satisfaction degree "generally low, the logistics model problem of the waste of resources, the quality of the marketing staff with the ability to not meet the work requirements, business model designed Absence, and service resources wasted problem. Third, the argumentation analysis of the root causes of the problems of the existing service model, summed up,there are nine aspects.Such as interrogation system disadvantages, limitations on ideas, cognitive activities, and service functions of the dislocation, customer relationship locate misplaced,"customer satisfaction" misunderstanding, a business information platform construction lag, staffing planning and a lack of job responsibilities standard training, social responsibility consciousness and the lack of business model concepts and so on. Fourth, based on the above analysis, put forward Shandong DZ tobacco companies lean service model construction, to Shandong DZ tobacco companies interests subject of mutual relations between the analysis as a breakthrough point, complete lean service model structure design, including employee occupation of Yi skills training mode design, customers and consumers of lean service mode design, human resource allocation model design and lean lean service information system design and so on. Fifth, give some advises to Shandong DZ Tobacco Company Lean service model, named the building of a lean service interactive platform to carry out the activities of the lean marketing services publicity, lean customer management, service interface lean marketing outlets to achieve lean organization Lean marketing services initial results show activities. At last, conclude this study there is a lack of empirical problems, this research should be combined with the actual operation of the sample enterprises, as research way. So, the development of the actual problems of enterprise operators operation, and improve lean services specific methods to be corrected.In short, as the tobacco marketing industry spearheaded the introduction of lean thinking and lean service concept attempt, for the industry to learn from the application of lean thinking and lean service concept, the system of research and exploration, the results for the guidance of tobacco marketing industry to improve their own service mode design, a systematic and comprehensive specification initiative and positive theoretical significance.