On Small And Medium-sized Real Estate Development Enterprises Management Innovation

Small and medium-sized real estate development enterprises organization is the Chinese real estate industry development the main body of the main group, subject to funding constraints, it is hard to like the general business organizations, expanded reproduction continue to accumulate funds through the development and expansion of enterprises. In general, the small and medium-sized real estate development enterprises the main distribution of certain regions, while the development of several projects, business organization and management system basic around its project to start. This article holds that small and medium-sized real estate development enterprises in the organization and management will encounter many problems, around the project for the center of management mechanism and enterprise matrix organization and management organization system between the two swing, become in the practical management problems, has been troubled by the enterprise managers’. For this problem, in this paper, the small and medium-sized real estate development enterprise management system of enterprises is based on the real estate market of industry characteristics-regional, long period, project system, in the real estate industry competition market environment the survival of selected, its competitive advantage molded around the access to each project land resources how to balance profit ability and capital liquidation, and then choose the right products form and combination, implementation of project development and management, therefore, its organization and management system in the product to create the difference and competitive than large real estate development enterprise is more flexible, the elastic range determines the small and medium-sized real estate enterprise organization management system the difficulty and complexity, it needs to control the ship enterprise captain well balanced, neither good nor bad, only the appropriate distinction. In the best text, this paper presents the small and medium-sized real estate development enterprises in the organization management system construction should be around the " project"," product "," process "," people " four-dimensional integrated expansion, the construction of enterprise optimization system.