A Research On The Development Of Competitiveness Of Cultural And Creative Industries In Hunan Province

With the development of the knowledge economy and the information technology,culture and creative industries is rising and becoming the new economic growth pointin many countries and cities rapidly with an unprecedented rate, which present asignificant effect to the development of social economy. The cultural and creativeindustries are the rising sun industry, which meet the requirements of the developmentof two-oriented society. Under the strategic background of advocating to developmentand cultivating the emerging industries of strategic importance and building the”Cultural Province” in Hunan province, study the cultural and creative industries chainand cultivate the cultural and creative industries core competitiveness, which isbeneficial to the growth of the whole social economy in Hunan province. Research ofthe cultural and creative industries development of scholars both at home and abroadare mostly proceed with the policy research in an macroscopic view, while there is fewstudy on the quantitative aspect. So this paper attempts to explore and discuss thedevelopment cultural and creative industries of Hunan from the competitiveness model,which has an important theoretical and practical reference significance to improve thecompetitiveness of cultural and creative industries and fashion some relevant industrydevelopment policy of Hunan.Firstly, by analyzing the related research of the development of domestic andforeign cultural and creative industries, combining the basic characteristics of thecultural and creative industries, synthetically applying the related theory of thecompetitiveness of the industry, this paper tries to probe the Interrelated measuresbetween the factors of the competitiveness of the industry and the development ofcultural creative industries, and establishes the evaluation system of cultural andcreative industries, which provides a theoretical foundation for cultural and creativeindustries research. Secondly, this paper analyzes and articulates the developmentsituation of the cultural and creative industries of Hunan province form the qualitativeand quantitative analysis method, which provide practical support for the laterempirical study. Thirdly, according to the related cultural and creative industries theoryand combing with the practical situation of Hunan province, this paper constructs thecompetitiveness evaluation system of the cultural and creative industries and accuratelyanalyzes the development prospect and value proposition of the cultural creativeindustries of Hunan province by using principal components analysis method. Then, atthe basis of comprehensive use of the cultural and creative industries competitiveness evaluation system, select some related data about the cultural and creative industriesfrom some domestic provinces and use data envelopment analysis to research theoutput efficiency of the cultural creative industries in the different provinces and cities,and use the clustering methodology to comparative analysis the comprehensivecompetitiveness of their cultural and creative industries further. Lastly, thecomprehensive analysis of the above, this paper put forward some related measures topromote the competitiveness and increase the value of the cultural and creativeindustries from the three views of macroscopic,the middle, microcosmic.The research shows that the cultural and creative industries of Hunan provincepresents a fast growth trend in recent years, and the competitive level is rising year byyear together with it rapidly development situation, which is expected to bring hugebenefit to economic and social development of Hunan. But compared with the domesticpartial developed city, there still exist some development problems in Hunan’s culturaland creative industries. At present Hunan province has not formed rational industrialfunction distribution and lack of complete industrial supporting system and orderedindustrial cooperation development structure, which seriously hindered thedevelopment level of competitiveness of Hunan cultural and creative industries.Therefore, we must make some feasible counter measures to promote cultural andcreative industries in Hunan province of healthy development.