The Trend Of The Development Of Taiwan’s Cultural And Creative Industries And Its Extension To The Mainland

In recent years, although experienced severe impact of international financial crisis, investment and trade development between Taiwan and China still maintained good momentum of growth. According to related information from website, from2009to2010, which was only one year, the number of mainland enterprises invested in Taiwan had reached more than50over companies, amounting to US$133million. In the first half of2010, trades between cross-straits amounted to US$81.91billion, rose by55.9%, compared with the first half of2009; at the same time China approved1,607investment projects from Taiwan, the actual Taiwan investment funds was＄1.42billion, rose by41.7%, exceeding before2008crisis happened.The facts proved that the development and improvement of cross-straits relations had brought real benefits to the compatriots on both sides, also encourages further developments. Therefore, it is crucial for both to continue develop peacefully and harmoniously for cross-strait relations and unswervingly moving forward, which has become the mainstream consensus on both sides.In the late1990s, due to the rise of labor costs, the advantages of Taiwan labor-intensive industries reduced gradually, especially step into globalization, during globalization, free flow of funds, talents, resources, the speed of rapid industrialization and urbanization, the competitiveness of Taiwan local traditional industries in the international market had gone from bad to worse. In order to take maximum benefit of Taiwan’s limited resources, i.e., to create new business opportunities, revitalize the economy, and to maintain the survival and well-being of next generations, Taiwan province administration, on May312002, listed the culture of creative and innovative industry development as a sub-plan of "2008challenges:national key development plan (2002-2007)." Through administrative involvement, the culture of creative and innovative industry culture was greatly promoted. In which, encourage Taiwanese to investment in China through the cooperation between Taiwan and mainland to develop new business opportunities, had become an important strategy of Taiwan government to support the development of cultural creative industry.In terms of cross-strait cooperation to promote the development of Taiwan cultural creative industry, the mainland has also reached consensus from all walks of life. In September2010, at the opening ceremony of "the ninth week of Liaoning Taiwan", Sun yafu, deputy director of the Taiwan affairs office, pointed out that the mainland would further encourage Taiwanese investment, and vigorously support the Taiwan-owned enterprise transformation and upgrading and industry transfer. It was vital to speed up the cooperation of all industry, especially the emerging industry, finance and other modern services industry and technology field, to promote cross-strait industrial cooperation.On September102012, Chen yunlin,the president of China Association across the Taiwan Strait, had a trip to Taiwan, accompany by exchange delegation of cultural creative industry surnamed by calligraphy and painting art for cultural exchange. China entrepreneurs, scholars, head of the group, famous painting and calligraphy artist and others accompanied to visit Taiwan, too. Chen yunlin,the president of China Association across the Taiwan Strait, and Chiang pin-kung,the president of SEF,Straits Exchange Foundation, called for joint action in protecting and promot Chinese ancient culture.However, due to different ideology, there are many policy obstacles during the progress of promoting cultural creative industry. For example, in terms of accessing the market, the mainland regards Taiwan as a "foreign investment", besides; it does not allow Taiwanese to enter China market by using China capital. There are still very serious problem in copyright of audio and books. Due to the political factors, the contracts for publishing will be impacted or may not be approved during the audition.Under the trend and opportunity of cultural cooperation and development between China and Taiwan, hopefully this thesis can serve the purpose for both sides to open the mind, reach consensus, and enjoy the benefit and to co-work together. Furthermore, the Chinese cultural and creative industry may gain room and shine prosperously throughout the world.